The Premiere is a mall movie theater where Josh Nichols, and formerly Drake Parker, works. The Premiere was formally run by Helen, who favors Drake, but hates Josh. The theater has 6 movie screens, a food stall, and 2 restrooms. There are only three employees shown at the theater, and these are: Josh himself, Gavin, a quite mysterious guy, and "Crazy" Steve. Steve got his title, because he appears to scream at almost every customer at the theater and sometimes, does somewhat disgusting or creepy stuff. In "Merry Christmas, Drake and Josh" The Premiere is shown to be a lot larger than it looks. And it was the first time it showed anyone on the roof.
It is revealed that the previous owner, Helen, leaves her job at the Premiere and goes to work at Hollywood Arts on the show Victorious, also created by Dan Schneider. It is unknown who runs the theater after Helen's departure, but it is possible that the job goes to either "Crazy" Steve or Josh.